Detect & qualify company leads from anonymous visitors in Mautic

If you run a B2B website, Floodlight for B2B will detect visiting companies that visit your website (or other touchpoints). 

It also enriches that information with company properties like location, industry or revenue. And, being part of Mautic Marketing Automation, you can add behavior information to the mix.

All this combined will not only allow you to be more successful with your existing clients – but also to identify high-potential new business and work proactively with those “hot company leads”.

Yes. Floodlight for B2B is implemented as a deeply integrated Mautic plugin plus an API service.

Everything is based on Mautic as the platform. Floodlight for B2B uses the visitors IP address for the company lookup.

Once the company is identified, additional data (business size, industry, location, tech stack, …) is pulled from various sources, and made available to Mautic.

The rest is… Mautic.

No, Floodlight for B2B is using Mautic means, which should ideally be owned by you.

Floodlight for B2B is design for maximum GDPR compliance: Depending on your choices you can even run it without user consent!

The IP is never stored, only used “in transition” for the first lookup, and the lookup can be fully local. Just like Mautic does for geolocation lookups.

The base rate for the “Pro” tier includes a high number of API requests. Also, Floodlight for B2B is designed to avoid unnecessary requests, e.g. by not looking up dialup IPs.

For high-traffic site, multiple options for additional API requests are available.

We are currently working to establish a global network of partners who can offer the “Hosted” tier, and thus the best GDPR compliance with best detection results.

If you are a Hosting or SaaS provider and interested interested in teaming up, use this form to get in touch.